Oftentimes, we fall into the habit of writing on autopilot. We use the same language, acronyms, jargon, and naming conventions in all of our pieces without first considering who we are trying to reach with each message. This webinar will cover how to shift the focus of your marketing back to your target audience to ensure you’re communicating more effectively. Every brand also has its own voice and personality–even your library! We’ll discuss how to identify that voice as well as tips for applying it to your writing and marketing materials.

Date Recorded: 2/15/2025

Format: Archived YouTube Video

Presenter: Trente Arens, Marketing Manager / Naperville Public Library (Naperville, Illinois)