Originally designed for support staff, this presentation is important for managers to hear, as well. It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.
Date Recorded: 8/21/18
Format: Archived YouTube Video
Presenter: Jenna Anderson / Kendallville Public Library
Resources from Webinar
- Conversational Marketing 0718
- Meeting room spreadsheet Kendallville
- Unleash Your Inner Marketer PowerPoint Presentation
Often our best resources are those in the very communities we serve. Whether you’re hosting an author visit, a concert, or a taste event these ideas will help your event go smoothly while relying on affordable resources within your community.
Want to create dynamic promotional materials with less stress and less time? Canva, an online graphic design tool, may be your best option. During this session you will learn how to create attractive materials with this relatively simple online tool. You will also learn about Canva for Nonprofits, a free premium version for nonprofits with team sizes of 10 members or less.
Don’t have the funds to purchase a license for Adobe Creative Cloud? Don’t despair. There is a free alternative to Photoshop. This hour-long session will introduce the essential functions of the GNU Image Manipulation Program (GIMP). During this session, you will learn how to GIMP’s considerable number of tools to edit and retouch photos, as well as how GIMP and Microsoft Publisher can be a powerful one-two punch in graphic design..
Do you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.
From inception to completion, two librarians share their experiences with an IMLS Sparks grant. Shawnee Branch of Allen County Public Library received $23,421 to encourage positive interactions between adults and their young children and promote early learning. From story walks to yard signs and outreach to adults in parks, thrift stores and the farmers’ market, library staff spread the word. Did anyone get the message? Watch and find out!
Videos are a great way to showcase your library and increase your marketing efforts. They also don’t take a lot of time, money, and expertise to create. Kendallville Public Library Marketing Specialist Jenna Anderson, an experienced video producer, writer and editor, will share some ideas for creating simple videos that showcase an event, to more elaborate videos that enhance the image of your library. The webinar covers equipment, software, editing tips and more.