Tag Archives: Marketing

Unleash Your Inner Marketer – 1 LEU


Originally designed for support staff, this presentation is important for managers to hear, as well.  It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.

Date Recorded: 8/21/18

Format: Archived YouTube Video

Presenter: Jenna Anderson / Kendallville Public Library

Resources from Webinar


Tips & Tricks for Hosting Large Scale Community Driven Events – 1 LEU


image of chairs in a large auditorium
Often our best resources are those in the very communities we serve.  Whether you’re hosting an author visit, a concert, or a taste event these ideas will help your event go smoothly while relying on affordable resources within your community.

Date Recorded: 11/17/17

Format: Archived YouTube Video

Presenter: Michelle Merritt / Allen County Public Library


Just Ask: Partnerships that Provide Funding and Opportunity – 1 LEU


image of clapsed hands

Many libraries encourage staff to participate in opportunities for the library to engage in their community outside of their walls, this session will discuss ways that partnerships can provide opportunities for funding.  Join Susan Miller and Megan Martin as they discuss ways that they’ve utilized partnerships to drive fundraising and greater awareness of the library in their community.  This session will include strategies for asking for funding to support specific programs for your Library, and how fundraising can strengthen partnerships and lead to community buy-in.  The presenters will share lessons and tips learned from a combined 30 plus years working in libraries.

At the end of this session you will be able to:

  • Create a strategy for fundraising.
  • Evaluate when to ask.
  • Leverage supporters as part of your “team.”

Date Recorded: 8/9/2017

Handouts from the webinar:

Format: Archived YouTube Video

Presenters:

Susan Miller, Director of the Bedford Public Library and Megan Martin, Director of Community Engagement for the Bedford Public Library


Graphic Design: Elements of Design – 1 LEU

 

Color paint chipsDo you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.

Date Recorded: 8/23/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

COLOR:
Color Code Picker: https://www.colorcodepicker.com/
Colors Palette Generator: https://coolors.co/
Paletton Color Wheel: http://paletton.com/

FONTS:
MyFonts’ WhatTheFont Tool: https://www.myfonts.com/WhatTheFont/
DaFont: http://www.dafont.com/
Font Squirrel: https://www.fontsquirrel.com/
Google Fonts: https://fonts.google.com/

QUESTIONS FROM ATTENDEES:
Portrait Illustration Maker (avatar maker): http://illustmaker.abi-station.com/index_en.shtml
Coblis – Color Blindness Simulator: http://www.color-blindness.com/coblis-color-blindness-simulator/

Resources are provided for convenience only and do not constitute an endorsement by the Indiana State Library.


Spreading the Word: Taking Early Literacy Messages to the Streets – 1 LEU

 

Logo for Early Literacy ProgramFrom inception to completion, two librarians share their experiences with an IMLS Sparks grant. Shawnee Branch of Allen County Public Library received $23,421 to encourage positive interactions between adults and their young children and promote early learning. From story walks to yard signs and outreach to adults in parks, thrift stores and the farmers’ market, library staff spread the word. Did anyone get the message? Watch and find out!

“This project is made possible by a grant from the U.S. Institute of Museum and Library Services.”

Date Recorded: 11/17/16

Format: Archived YouTube Video

Presenters: Pamela Martn-Diaz, Shawnee Branch Manager and Early Literacy Coordinator and Heather Grady, Shawnee Branch Assistant Manager and Children’s Librarian at the Allen County Public Library