Position Details

Title: Senior Manager, Digital Marketing Strategy and Analytics
Location: Communications and Marketing Department at the Library Service Center
Hours: Full -time, 40 per week
Schedule: Monday-Friday, 8am-5pm, but will include night and weekend hours as needed
Starting Annual Salary: $66,993
FLSA Status: Exempt
Submission Deadline: June 30, 2025 at 11:59 pm. Please apply online at www.indypl.org. Candidates will be updated on their status via email, please no phone inquiries

A successful candidate will have…

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field
• Eight or more years of experience in digital marketing, communications, or brand management, with demonstrated success in leading creative teams.
• Proven expertise in managing integrated campaigns across digital, social, and traditional platforms
• Strong analytical and decision-making skills, with proficiency in tools such as Google Analytics, social media dashboards, and media monitoring platforms.
• Exceptional written and verbal communication skills, with experience in high-impact brand messaging.
• Reliable transportation or valid Driver’s License to travel to multiple locations as needed.
• Experience in selecting platform upgrades and/or platform migrations is a plus.
• Knowledge of public sector or nonprofit communications is a plus.

What does the job look like?

• Manage a team of marketing professionals.
• Implement integrated digital and brand marketing strategies aligned with IndyPL’s strategic plan.
• Lead cross-platform branding efforts, ensuring consistency in tone, voice, and visual identity across all digital and traditional channels.
• Serve as a member of the crisis communication/emergency preparedness team.
• Oversee the planning, integrating, execution, and optimization of IndyPL’s digital channels, including web, social media, and email marketing.
• Partner with internal teams to produce innovative, user-centric content and campaigns that drive measurable engagement within strategic plan objectives.
• Ensure adherence to accessibility, regulatory, and ADA compliance in all digital touchpoints.
• Lead strategic oversight of the Library’s digital platforms with a focus on user experience, performance, and SEO optimization.
• Collaborate with IT and vendors to implement digital improvements based on audience behavior and analytics.
• Stay informed on industry trends and best practices to maintain an up-to-date, accessible, relevant, and a high-performing digital presence.
• Build a robust analytics framework to evaluate marketing effectiveness, user engagement, and campaign ROI.
• Use reporting tools, focus groups, formal feedback, and A/B testing and iterative improvements to improve message and marketing effectiveness.
• Provide regular reports and insights to the Chief Communications and Marketing Officer to inform strategic decisions.
• Foster productive relationships across departments, ensuring alignment of messaging, initiatives, and outcomes.
• Maintain confidentiality in administrative matters.
• Perform other job duties and responsibilities as assigned.

Note: This information is intended to be descriptive of the key responsibilities of the position. The list of essential functions does not identify all duties performed by any single incumbent in this position.

What’s In It for You?

We offer our employees a robust compensation package! Our comprehensive benefits include: medical, dental and vision insurance coverage; 100% company-paid long term disability, and low rates on group life coverage, and a Library paid pension plan. The Library proudly promotes from within as part of a strong commitment to providing career growth opportunities for employees of all levels.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and may perform pre-employment substance abuse testing.