Category Archives: Marketing

Content Creation for Your Library – 1 TLEU

Boardgame Librarian logoAre you in charge of creating content for your library’s social media accounts? Do you feel like you are stuck with what new and exciting things you can post that will engage your followers? Are you not even sure where to start or look to create graphics that excite? Wondering if hash tagging is all it’s cracked up to be? Join Jenn Bartlett, Head of Reference and Adult Services of the Manchester Public Library, and lead of their social media as she discusses these topics. Catch Bartlett on her own personal social media as The Board Game Librarian.

Date Recorded: 922/21

Format: Archived YouTube Video

Presenter: Jenn Bartlett, Head of Reference and Adult Services / Manchester Public Library (Connecticut)

Resources: 

 

Presenting Data Effectively – 1 LEU

Nine data graphs and chartsEvery library collects statistics throughout the year, but are you doing more with them than just clicking submit on your annual report? In this webinar, we will discuss how to effectively present your annual statistics to your boards, Friends groups, patrons, and other key stakeholders. What should you put on an annual report? How should it look? What’s the best way to format your data? We’ll try to tackle it all!

Patrick Bodily is a Public Library Consultant and State Data Coordinator for the Idaho Commission for Libraries, where he’s worked since October 2014. He is a proud accidental librarian, data nerd, and high-five enthusiast. Prior to moving to Idaho, he was the Library Director of the Richfield Public Library in Richfield, Utah. When not trying to help libraries and librarians increase their capacity to better serve their communities, he enjoys spending his free time working to perfect the shapes, flavors, and smells of artisan bread.

Date Recorded: 3/4/20

Format: Archived YouTube Video

Presenter:  Patrick Bodily /Idaho Commission for Libraries, Public Library Consultant and State Data Coordinator


Step Up Your Library Signage – 1 LEU

image of shoes on stairsCould your library’s signage do with a makeover?  This session will look critically at many type of library signs and review positive and negative aspects of library signage.  We will also address how to conduct a signage audit and the importance of library branding.  Attendees will learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition.  Also addressed will be issues of customer service and how not to use signage to solve library problems.

Date Recorded: 3/21/19

Format: Archived YouTube Video

Presenter: Dr. Curtis R. Rogers / Communications Director of the South Carolina State Library

Resources from webinar:


Marketing on a Small Budget – 1 LEU

 

Libraries are busy places. From programming to services, we want people to know about everything. The challenge? We often have very limited (if any) marketing budgets. Join Kim Crowder, Director, Communications, for The Indianapolis Public Library, and learn easy tips and tricks to boost your marketing strategy on a budget. See examples of what has worked and where your time is best spent.

Date Recorded: 11/16/18

Format: Archived YouTube Video

Presenter:  Kim Crowder, Director, Communications, Indianapolis Public Library


Unleash Your Inner Marketer – 1 LEU


Originally designed for support staff, this presentation is important for managers to hear, as well.  It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.

Date Recorded: 8/21/18

Format: Archived YouTube Video

Presenter: Jenna Anderson / Kendallville Public Library

Resources from Webinar


Graphic Design: Elements of Design – 1 LEU

 

Color paint chipsDo you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.

Date Recorded: 8/23/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

COLOR:
Color Code Picker: https://www.colorcodepicker.com/
Colors Palette Generator: https://coolors.co/
Paletton Color Wheel: http://paletton.com/

FONTS:
MyFonts’ WhatTheFont Tool: https://www.myfonts.com/WhatTheFont/
DaFont: http://www.dafont.com/
Font Squirrel: https://www.fontsquirrel.com/
Google Fonts: https://fonts.google.com/

QUESTIONS FROM ATTENDEES:
Portrait Illustration Maker (avatar maker): http://illustmaker.abi-station.com/index_en.shtml
Coblis – Color Blindness Simulator: http://www.color-blindness.com/coblis-color-blindness-simulator/

Resources are provided for convenience only and do not constitute an endorsement by the Indiana State Library.