Category Archives: Marketing

Marketing on a Small Budget – 1 LEU

 

Libraries are busy places. From programming to services, we want people to know about everything. The challenge? We often have very limited (if any) marketing budgets. Join Kim Crowder, Director, Communications, for The Indianapolis Public Library, and learn easy tips and tricks to boost your marketing strategy on a budget. See examples of what has worked and where your time is best spent.

Date Recorded: 11/16/18

Format: Archived YouTube Video

Presenter:  Kim Crowder, Director, Communications, Indianapolis Public Library


Unleash Your Inner Marketer – 1 LEU


Originally designed for support staff, this presentation is important for managers to hear, as well.  It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.

Date Recorded: 8/21/18

Format: Archived YouTube Video

Presenter: Jenna Anderson / Kendallville Public Library

Resources from Webinar


Graphic Design: Introduction to Canva – 1 TLEU

Canva logoWant to create dynamic promotional materials with less stress and less time? Canva, an online graphic design tool, may be your best option. During this session you will learn how to create attractive materials with this relatively simple online tool. You will also learn about Canva for Nonprofits, a free premium version for nonprofits with team sizes of 10 members or less.

Date Recorded: 9/6/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

Additional Resources:  Canva is dedicated to helping nonprofit organizations succeed in “bring[ing] their vision to life.”


Graphic Design: Introduction to GIMP – 1 TLEU

Logo for GIMPDon’t have the funds to purchase a license for Adobe Creative Cloud? Don’t despair. There is a free alternative to Photoshop. This hour-long session will introduce the essential functions of the GNU Image Manipulation Program (GIMP). During this session, you will learn how to GIMP’s considerable number of tools to edit and retouch photos, as well as how GIMP and Microsoft Publisher can be a powerful one-two punch in graphic design..

Date Recorded: 9/1/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

Resources for GIMP:


Graphic Design: Elements of Design – 1 LEU

 

Color paint chipsDo you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.

Date Recorded: 8/23/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

COLOR:
Color Code Picker: https://www.colorcodepicker.com/
Colors Palette Generator: https://coolors.co/
Paletton Color Wheel: http://paletton.com/

FONTS:
MyFonts’ WhatTheFont Tool: https://www.myfonts.com/WhatTheFont/
DaFont: http://www.dafont.com/
Font Squirrel: https://www.fontsquirrel.com/
Google Fonts: https://fonts.google.com/

QUESTIONS FROM ATTENDEES:
Portrait Illustration Maker (avatar maker): http://illustmaker.abi-station.com/index_en.shtml
Coblis – Color Blindness Simulator: http://www.color-blindness.com/coblis-color-blindness-simulator/

Resources are provided for convenience only and do not constitute an endorsement by the Indiana State Library.


Infographic Tools – 1 TLEU


image of different types of infographics charts graphs

A picture says a thousand words, but when paired with data, it can say even more! Join us as we share tools you can use to bring your data to life.


 

Date Recorded: 5/24/2016

Some links and information mentioned during the webinar:

Infographic tools

Inspiration

Infographic video tools

Data Sources

Format: Archived YouTube Video

Presenters:  Jennifer Clifton and Emily Schaber / Indiana State Library


Video Marketing for Libraries – 1 TLEU

a clapper that you would use to start a movie shootVideos are a great way to showcase your library and increase your marketing efforts. They also don’t take a lot of time, money, and expertise to create. Kendallville Public Library Marketing Specialist Jenna Anderson, an experienced video producer, writer and editor, will share some ideas for creating simple videos that showcase an event, to more elaborate videos that enhance the image of your library. The webinar covers equipment, software, editing tips and more.

Date Recorded: 3/22/17

Format: Archived YouTube Video

Presenter: Jenna Anderson/ Kendallville Public Library