Tag Archives: Marketing

We Are In This Together – Advocating for Libraries on the Local, State and National Level – 1 LEU

Join Julius Jefferson, ALA President, in a conversation about advocating for libraries from the local to the national level. He will explain the difference between grasstops and grassroots advocacy.

Date Recorded: 2/17/2020

Format: Archived YouTube Video

Presenter: Julius Jefferson, ALA President 2020-2021, Library of Congress


Social Media: How Many Accounts Do I Really Need? – 1 TLEU

logo bubbles of social media iconsFacebook, Twitter, Pinterest, Instagram, Tumblr … how many social media accounts does one library need, anyway?  And how can you make the most of them with limited time and money?  We’ll give you basic social media best practices for libraries, then delve into the specifics of Facebook so you can learn how to make the right posts at the right time to reach further than ever.

Date Recorded: 5/29/20

Format: Archived YouTube Video

Presenter: Robin Johnsen / Lake County Public Library, Technology Marketing Specialist

Resources:


Presenting Data Effectively – 1 LEU

Nine data graphs and chartsEvery library collects statistics throughout the year, but are you doing more with them than just clicking submit on your annual report? In this webinar, we will discuss how to effectively present your annual statistics to your boards, Friends groups, patrons, and other key stakeholders. What should you put on an annual report? How should it look? What’s the best way to format your data? We’ll try to tackle it all!

Patrick Bodily is a Public Library Consultant and State Data Coordinator for the Idaho Commission for Libraries, where he’s worked since October 2014. He is a proud accidental librarian, data nerd, and high-five enthusiast. Prior to moving to Idaho, he was the Library Director of the Richfield Public Library in Richfield, Utah. When not trying to help libraries and librarians increase their capacity to better serve their communities, he enjoys spending his free time working to perfect the shapes, flavors, and smells of artisan bread.

Date Recorded: 3/4/20

Format: Archived YouTube Video

Presenter:  Patrick Bodily /Idaho Commission for Libraries, Public Library Consultant and State Data Coordinator


Finding and Serving Hidden Patrons – 1 LEU

wooden game piecesHow do you serve people in your community who are unable get in to your library?  How do you find those people? What kind of programs or services could be offered to them? These questions plague libraries everywhere. Learn how we identified our target patron groups, partnered with community agencies to identify patrons, young and not so young, who would benefit from outreach programming, and how we used materials and staff on hand to add outreach to our service repertoire.

Angie Bates is currently the Assistant Director of Perry Memorial Library in Henderson, North Carolina, but she’s not always been a librarian.  She taught in elementary schools all across the United States from 1986–2009.  In 2010, she graduated from North Carolina Central University with my MLS and began her new career as a youth librarian.  She has been blessed to experience many sides of public librarianship; youth and adult services, cataloging, and now administration.  Her next adventure is to go beyond her library’s walls through outreach services.

Date Recorded: 2/26/20

Format: Archived YouTube Video

Presenter:  Angie Bates / Perry Memorial Library, Assistant Director  (Henderson, North Carolina)


So You Want to Start a Library Podcast – 1 TLEU

image of microphoneDr. Curtis Rogers, Communications Director for the South Carolina State Library, will share his experience with SCSL’s podcast, LibraryVoicesSC, and provide tips for starting your own library podcast.  Attendees will learn about the podcasting process from what equipment can be used, selecting topics, editing recordings, and using a podcasting service such as Podbean.

Date Recorded: 6/5/19

Format: Archived YouTube Video

Presenter:  Dr. Curtis Rogers, Communications Director for the South Carolina State Library

Resources from webinar:


Step Up Your Library Signage – 1 LEU

image of shoes on stairsCould your library’s signage do with a makeover?  This session will look critically at many type of library signs and review positive and negative aspects of library signage.  We will also address how to conduct a signage audit and the importance of library branding.  Attendees with learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition.  Also addressed will be issues of customer service and how not to use signage to solve library problems.

Date Recorded: 3/21/19

Format: Archived YouTube Video

Presenter: Dr. Curtis R. Rogers / Communications Director of the South Carolina State Library

Resources from webinar:


Marketing on a Small Budget – 1 LEU

 

Libraries are busy places. From programming to services, we want people to know about everything. The challenge? We often have very limited (if any) marketing budgets. Join Kim Crowder, Director, Communications, for The Indianapolis Public Library, and learn easy tips and tricks to boost your marketing strategy on a budget. See examples of what has worked and where your time is best spent.

Date Recorded: 11/16/18

Format: Archived YouTube Video

Presenter:  Kim Crowder, Director, Communications, Indianapolis Public Library


Unleash Your Inner Marketer – 1 LEU


Originally designed for support staff, this presentation is important for managers to hear, as well.  It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.

Date Recorded: 8/21/18

Format: Archived YouTube Video

Presenter: Jenna Anderson / Kendallville Public Library

Resources from Webinar


Tips & Tricks for Hosting Large Scale Community Driven Events – 1 LEU


image of chairs in a large auditorium
Often our best resources are those in the very communities we serve.  Whether you’re hosting an author visit, a concert, or a taste event these ideas will help your event go smoothly while relying on affordable resources within your community.

Date Recorded: 11/17/17

Format: Archived YouTube Video

Presenter: Michelle Merritt / Allen County Public Library