Tag Archives: Marketing

Marketing on a Small Budget – 1 LEU

 

Libraries are busy places. From programming to services, we want people to know about everything. The challenge? We often have very limited (if any) marketing budgets. Join Kim Crowder, Director, Communications, for The Indianapolis Public Library, and learn easy tips and tricks to boost your marketing strategy on a budget. See examples of what has worked and where your time is best spent.

Date Recorded: 11/16/18

Format: Archived YouTube Video

Presenter:  Kim Crowder, Director, Communications, Indianapolis Public Library


Unleash Your Inner Marketer – 1 LEU


Originally designed for support staff, this presentation is important for managers to hear, as well.  It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.

Date Recorded: 8/21/18

Format: Archived YouTube Video

Presenter: Jenna Anderson / Kendallville Public Library

Resources from Webinar


Tips & Tricks for Hosting Large Scale Community Driven Events – 1 LEU


image of chairs in a large auditorium
Often our best resources are those in the very communities we serve.  Whether you’re hosting an author visit, a concert, or a taste event these ideas will help your event go smoothly while relying on affordable resources within your community.

Date Recorded: 11/17/17

Format: Archived YouTube Video

Presenter: Michelle Merritt / Allen County Public Library


Graphic Design: Introduction to Canva – 1 TLEU

Canva logoWant to create dynamic promotional materials with less stress and less time? Canva, an online graphic design tool, may be your best option. During this session you will learn how to create attractive materials with this relatively simple online tool. You will also learn about Canva for Nonprofits, a free premium version for nonprofits with team sizes of 10 members or less.

Date Recorded: 9/6/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

Additional Resources:  Canva is dedicated to helping nonprofit organizations succeed in “bring[ing] their vision to life.”


Bring Frankenstein to Life – 1 LEU

IH Frankenstein LogoWhen it comes to asking the hard questions at the heart of scientific investigation, perhaps no book has ever topped Mary Shelley’s Frankenstein. This remarkable novel, which turns 200 in 2018, is the center of One State/One Story, an ambitious statewide read presented by Indiana Humanities and the Indiana State Library. Join us for a one-hour webinar to learn about ways to get your library or school involved with this fun and stimulating statewide project. We’ll present a detailed overview of what resources, including funds, books and more, will be available, and walk you through how to apply to take part. We’ll also share creative ideas for how to build community and school programs around this amazing book. Librarians who participate can earn one hour of LEU credit. One State/One Story: Frankenstein is part of Quantum Leap, a special initiative of Indiana Humanities that explores the spirit of creativity and problem-solving that occurs when we bridge the humanities with science, technology, engineering, math and medicine.

Date Recorded: 9/19/2017

Format: Archived YouTube Video

Presenter: Leah Nahmias / Indiana Humanities

Resources for Frankenstein:

Visit Indiana Humanities’ website to see everything coming to life as part of One State / One Story: Frankenstein. These links may be helpful:


Graphic Design: Introduction to GIMP – 1 TLEU

Logo for GIMPDon’t have the funds to purchase a license for Adobe Creative Cloud? Don’t despair. There is a free alternative to Photoshop. This hour-long session will introduce the essential functions of the GNU Image Manipulation Program (GIMP). During this session, you will learn how to GIMP’s considerable number of tools to edit and retouch photos, as well as how GIMP and Microsoft Publisher can be a powerful one-two punch in graphic design..

Date Recorded: 9/1/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

Resources for GIMP:


Just Ask: Partnerships that Provide Funding and Opportunity – 1 LEU


image of clapsed hands

Many libraries encourage staff to participate in opportunities for the library to engage in their community outside of their walls, this session will discuss ways that partnerships can provide opportunities for funding.  Join Susan Miller and Megan Martin as they discuss ways that they’ve utilized partnerships to drive fundraising and greater awareness of the library in their community.  This session will include strategies for asking for funding to support specific programs for your Library, and how fundraising can strengthen partnerships and lead to community buy-in.  The presenters will share lessons and tips learned from a combined 30 plus years working in libraries.

At the end of this session you will be able to:

  • Create a strategy for fundraising.
  • Evaluate when to ask.
  • Leverage supporters as part of your “team.”

Date Recorded: 8/9/2017

Handouts from the webinar:

Format: Archived YouTube Video

Presenters:

Susan Miller, Director of the Bedford Public Library and Megan Martin, Director of Community Engagement for the Bedford Public Library


Graphic Design: Elements of Design – 1 LEU

 

Color paint chipsDo you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.

Date Recorded: 8/23/2017

Format: Archived YouTube Video

Presenter: Matthew Stephenson / Pendleton Community Public Library

COLOR:
Color Code Picker: https://www.colorcodepicker.com/
Colors Palette Generator: https://coolors.co/
Paletton Color Wheel: http://paletton.com/

FONTS:
MyFonts’ WhatTheFont Tool: https://www.myfonts.com/WhatTheFont/
DaFont: http://www.dafont.com/
Font Squirrel: https://www.fontsquirrel.com/
Google Fonts: https://fonts.google.com/

QUESTIONS FROM ATTENDEES:
Portrait Illustration Maker (avatar maker): http://illustmaker.abi-station.com/index_en.shtml
Coblis – Color Blindness Simulator: http://www.color-blindness.com/coblis-color-blindness-simulator/

Resources are provided for convenience only and do not constitute an endorsement by the Indiana State Library.


Infographic Tools – 1 TLEU


image of different types of infographics charts graphs

A picture says a thousand words, but when paired with data, it can say even more! Join us as we share tools you can use to bring your data to life.


 

Date Recorded: 5/24/2016

Some links and information mentioned during the webinar:

Infographic tools

Inspiration

Infographic video tools

Data Sources

Format: Archived YouTube Video

Presenters:  Jennifer Clifton and Emily Schaber / Indiana State Library


Spreading the Word: Taking Early Literacy Messages to the Streets – 1 LEU

 

Logo for Early Literacy ProgramFrom inception to completion, two librarians share their experiences with an IMLS Sparks grant. Shawnee Branch of Allen County Public Library received $23,421 to encourage positive interactions between adults and their young children and promote early learning. From story walks to yard signs and outreach to adults in parks, thrift stores and the farmers’ market, library staff spread the word. Did anyone get the message? Watch and find out!

“This project is made possible by a grant from the U.S. Institute of Museum and Library Services.”

Date Recorded: 11/17/16

Format: Archived YouTube Video

Presenters: Pamela Martn-Diaz, Shawnee Branch Manager and Early Literacy Coordinator and Heather Grady, Shawnee Branch Assistant Manager and Children’s Librarian at the Allen County Public Library