Oftentimes, we fall into the habit of writing on autopilot. We use the same language, acronyms, jargon, and naming conventions in all of our pieces without first considering who we are trying to reach with each message. This webinar will cover how to shift the focus of your marketing back to your target audience to ensure you’re communicating more effectively. Every brand also has its own voice and personality–even your library! We’ll discuss how to identify that voice as well as tips for applying it to your writing and marketing materials.
Date Recorded: 2/15/2025
Format: Archived YouTube Video
Presenter: Trente Arens, Marketing Manager / Naperville Public Library (Naperville, Illinois)
Are you in charge of creating content for your library’s social media accounts? Do you feel like you are stuck with what new and exciting things you can post that will engage your followers? Are you not even sure where to start or look to create graphics that excite? Wondering if hash tagging is all it’s cracked up to be? Join Jenn Bartlett, Head of Reference and Adult Services of the Manchester Public Library, and lead of their social media as she discusses these topics. Catch Bartlett on her own personal social media as The Board Game Librarian.
Find out how to make a simple library webpage. Devon Henderson, Communications Specialist at the Huntington City-Township Public Library, will give you step-by-step instructions.
Every library collects statistics throughout the year, but are you doing more with them than just clicking submit on your annual report? In this webinar, we will discuss how to effectively present your annual statistics to your boards, Friends groups, patrons, and other key stakeholders. What should you put on an annual report? How should it look? What’s the best way to format your data? We’ll try to tackle it all!
Could your library’s signage do with a makeover? This session will look critically at many type of library signs and review positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Attendees will learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition. Also addressed will be issues of customer service and how not to use signage to solve library problems.
Libraries are busy places. From programming to services, we want people to know about everything. The challenge? We often have very limited (if any) marketing budgets. Join Kim Crowder, Director, Communications, for The Indianapolis Public Library, and learn easy tips and tricks to boost your marketing strategy on a budget. See examples of what has worked and where your time is best spent.
Originally designed for support staff, this presentation is important for managers to hear, as well. It will empower the entire library staff, and help each person realize how vital they are to their library’s marketing success. Jenna Anderson will offer practical tips on ways to keep the staff engaged, and inspire everyone to reach out a little more to patrons.
Want to create dynamic promotional materials with less stress and less time? Canva, an online graphic design tool, may be your best option. During this session you will learn how to create attractive materials with this relatively simple online tool. You will also learn about Canva for Nonprofits, a free premium version for nonprofits with team sizes of 10 members or less.
Don’t have the funds to purchase a license for Adobe Creative Cloud? Don’t despair. There is a free alternative to Photoshop. This hour-long session will introduce the essential functions of the GNU Image Manipulation Program (GIMP). During this session, you will learn how to GIMP’s considerable number of tools to edit and retouch photos, as well as how GIMP and Microsoft Publisher can be a powerful one-two punch in graphic design..
Do you want to spruce up your library’s graphic design? Learning and understanding the elements of design can help any artistic novice create attractive signage and advertisements. This hour-long session will cover the foundations of graphic design, including color, contrast, texture, and fonts and how they coexist in an image.